{"id":9739,"date":"2023-01-18T10:13:12","date_gmt":"2023-01-18T10:13:12","guid":{"rendered":"https:\/\/www.techrules.com\/?p=9739"},"modified":"2023-01-18T10:49:43","modified_gmt":"2023-01-18T10:49:43","slug":"householding-como-aportamos-valor-al-cliente-mediante-carteras-virtuales-y-agregacion-de-carteras","status":"publish","type":"post","link":"https:\/\/www.techrules.com\/es\/householding-como-aportamos-valor-al-cliente-mediante-carteras-virtuales-y-agregacion-de-carteras\/","title":{"rendered":"Householding: \u00bfC\u00f3mo aportamos valor al cliente mediante carteras virtuales y agregaci\u00f3n de carteras?"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">\u00bfEn qu\u00e9 consiste el t\u00e9rmino \u201chouseholding\u201d? Se refiere a un grupo de cuentas conectadas a trav\u00e9s de una relaci\u00f3n que puede ser familiar, institucional, generacional o intergeneracional, entre otras. <\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Por ejemplo, durante el proceso de inversi\u00f3n es interesante poder crear relaciones familiares (mi esposa, mis hijos o mis propias cuentas) para crear la agrupaci\u00f3n \u201cHogar\u201d, siendo \u00e9ste ente, una representaci\u00f3n con una perspectiva m\u00e1s amplia a la gesti\u00f3n del patrimonio individual.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">El asesor podr\u00eda observar esta entidad m\u00e1s grande de una manera hol\u00edstica y desde todos los \u00e1ngulos posibles para lograr los objetivos fijados. Adem\u00e1s, permite que se eval\u00fae el impacto de la toma de decisiones de una manera m\u00e1s precisa al tener todas las relaciones \u201cbajo control\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u00bfPor qu\u00e9 son \u00fatiles los householdings?\u00a0<\/b><\/p>\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\">\u00a0Porque permiten tener una <\/span><b>visi\u00f3n completa del patrimonio de nuestros clientes<\/b><span style=\"font-weight: 400;\"> y por ende, permiten definir su situaci\u00f3n financiera de un modo m\u00e1s real.<\/span><\/h3>\n<\/li>\n<li>\n<h3><span style=\"font-weight: 400;\">\u00a0Ofrecen la posibilidad de <\/span><b>consolidar, dividir, agrupar, segmentar y distribuir la informaci\u00f3n<\/b><span style=\"font-weight: 400;\"> y los datos de sus clientes.<\/span><\/h3>\n<\/li>\n<li>\n<h3>\u00a0El asesor es capaz de <b>producir, preparar y distribuir su informaci\u00f3n en distintos formatos consumibles<\/b>, seg\u00fan el destinatario de la misma, ofreciendo un mejor servicio.<\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Estas razones empoderan al asesor o gerente de cartera, que se convierte en el mariscal del campo en la relaci\u00f3n que mantiene con sus clientes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ahora bien, para lograr estas ventajas competitivas, los asesores deben contar con una <\/span><b>tecnolog\u00eda preparada para el tratamiento de households<\/b><span style=\"font-weight: 400;\">, que sea <\/span><b>solvente y eficiente<\/b><span style=\"font-weight: 400;\"> para permitir manejar <\/span><b>grandes vol\u00famenes de informaci\u00f3n<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, la <\/span><b>arquitectura de estas soluciones debe estar preparada apropiadamente<\/b><span style=\"font-weight: 400;\"> para:<\/span><\/p>\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\">\u00a0Ofrecer un soporte para la agregaci\u00f3n<\/span><b> de datos desde m\u00faltiples or\u00edgenes.<\/b><\/h3>\n<\/li>\n<li>\n<h3><b>\u00a0Consumir los datos<\/b><span style=\"font-weight: 400;\"> y <\/span><b>visualizarlos en diferentes niveles o capas<\/b><span style=\"font-weight: 400;\">.<\/span><\/h3>\n<\/li>\n<li>\n<h3><b>\u00a0Proteger estos datos<\/b> confidenciales, exigiendo la aplicaci\u00f3n en mayor medida, de <b>securitizaciones <\/b>que garanticen su confidencialidad, integridad y disponibilidad.<\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Otro punto que es necesario considerar es el tratamiento de las <\/span><b>diferentes estrategias de inversi\u00f3n y la tipolog\u00eda de productos<\/b><span style=\"font-weight: 400;\"> que se incorporan en inversiones m\u00e1s complejas contando con fondos de cobertura, capital privado e inversi\u00f3n alternativa, entre otros. Todas ellas tienen diferentes idiosincrasias que deben manejarse e integrarse correctamente, puesto que no todas las soluciones de gesti\u00f3n de carteras son compatibles con esas clases de activos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Por otro lado, los \u201chouseholds\u201d requieren una <\/span><b>monitorizaci\u00f3n de los riesgos m\u00e1s sofisticada, adem\u00e1s de una vigilancia y seguimiento de cartera<\/b><span style=\"font-weight: 400;\">, en comparaci\u00f3n con los objetivos preestablecidos codificados en una <\/span><b>Declaraci\u00f3n de Pol\u00edtica de Inversi\u00f3n (IPS)<\/b><span style=\"font-weight: 400;\">*.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9785 size-large lazyload\" data-src=\"https:\/\/www.techrules.com\/wp-content\/uploads\/2023\/01\/ventajas-y-desventajas2-1024x984.png\" alt=\"\" width=\"1024\" height=\"984\" data-srcset=\"https:\/\/www.techrules.com\/wp-content\/uploads\/2023\/01\/ventajas-y-desventajas2-1024x984.png 1024w, https:\/\/www.techrules.com\/wp-content\/uploads\/2023\/01\/ventajas-y-desventajas2-300x288.png 300w, https:\/\/www.techrules.com\/wp-content\/uploads\/2023\/01\/ventajas-y-desventajas2-768x738.png 768w, https:\/\/www.techrules.com\/wp-content\/uploads\/2023\/01\/ventajas-y-desventajas2.png 1492w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/984;\" \/><\/p>\n<h3><\/h3>\n<p><b>En resumen, un acercamiento al <\/b><b><i>householding <\/i><\/b><b>tiene sentido de negocio\u00a0 ya que agrega mucho valor al cliente y crea una fidelidad incuestionable hacia la entidad. Sin embargo, para llevar a cabo esta estrategia es necesario calibrar bien el esfuerzo y utilizar las herramientas adecuadas para que (1) se pueda llevar a cabo de manera eficiente y (2) sea sostenible en el tiempo.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Desde Tower ofrecemos una plataforma capaz de consolidar toda la informaci\u00f3n de manera sencilla, segura y eficiente: <\/span><a href=\"https:\/\/www.techrules.com\/es\/tower-solucion-integral-para-wealth-management\/\"><span style=\"font-weight: 400;\">https:\/\/www.techrules.com\/es\/tower-solucion-integral-para-wealth-management\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">*Una declaraci\u00f3n de pol\u00edtica de inversi\u00f3n (IPS) es un documento redactado entre un administrador de cartera y un cliente que describe las reglas generales para el administrador. Esta declaraci\u00f3n proporciona las metas y objetivos generales de inversi\u00f3n de un cliente y describe las estrategias que el administrador debe adoptar para lograr esos objetivos. La informaci\u00f3n espec\u00edfica sobre cuestiones como la asignaci\u00f3n de activos, la tolerancia al riesgo y los requisitos de liquidez se incluye en una declaraci\u00f3n de pol\u00edtica de inversi\u00f3n.<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfEn qu\u00e9 consiste el t\u00e9rmino \u201chouseholding\u201d? Se refiere a un grupo de cuentas conectadas a trav\u00e9s de una relaci\u00f3n que puede ser familiar, institucional, generacional o intergeneracional, entre otras. &nbsp; Por ejemplo, durante el proceso de inversi\u00f3n es interesante poder crear relaciones familiares (mi esposa, mis hijos o mis propias cuentas) para crear la agrupaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Householding: \u00bfC\u00f3mo aportamos valor al cliente mediante carteras virtuales y agregaci\u00f3n de carteras? - TechRules<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.techrules.com\/householding-how-do-we-add-value-to-clients-with-virtual-portfolio-and-aggregation\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Householding: \u00bfC\u00f3mo aportamos valor al cliente mediante carteras virtuales y agregaci\u00f3n de carteras? - TechRules\" \/>\r\n<meta property=\"og:description\" content=\"\u00bfEn qu\u00e9 consiste el t\u00e9rmino \u201chouseholding\u201d? 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