{"id":8606,"date":"2021-11-24T18:24:25","date_gmt":"2021-11-24T18:24:25","guid":{"rendered":"https:\/\/www.techrules.com\/?p=8606"},"modified":"2021-11-24T18:25:32","modified_gmt":"2021-11-24T18:25:32","slug":"techrules-y-la-experiencia-de-usuario-la-importancia-de-la-tecnologia-y-el-analisis-de-datos","status":"publish","type":"post","link":"https:\/\/www.techrules.com\/es\/techrules-y-la-experiencia-de-usuario-la-importancia-de-la-tecnologia-y-el-analisis-de-datos\/","title":{"rendered":"TechRules y la experiencia de usuario: la importancia de la tecnolog\u00eda y el an\u00e1lisis de datos"},"content":{"rendered":"<h2><b>Bego\u00f1a Rubio, <\/b><span style=\"font-weight: 400;\">Global Business Development &amp; Marketing Director de <\/span><b>TechRules, ha participado como experta ponente en el encuentro digital <\/b><i><span style=\"font-weight: 400;\">Canales interconectados, agilidad y flexibilidad, claves para ofrecer una experiencia de cliente fluida y personalizada\u201d <\/span><\/i><span style=\"font-weight: 400;\">organizado por <a href=\"https:\/\/directivosygerentes.es\/directivosygerentes\/eventos\/digital-talk\/tecnologia-procesos-talento-cliente-experiencias-hiperpersonalizadas-zendesk\">Dir&amp;Ge<\/a><\/span><b>.<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Una ponencia muy relevante en estos momentos de constante cambio en los que la transformaci\u00f3n digital es clave para entender y anticiparse a las necesidades de los clientes. La combinaci\u00f3n del factor humano con las nuevas tecnolog\u00edas en los nuevos modelos h\u00edbridos es decisiva a la hora de conocer a nuestro cliente, saber en qu\u00e9 punto del proceso de compra se encuentra, y qu\u00e9 debemos hacer para que su experiencia sea cada vez m\u00e1s \u00fanica y enriquecedora.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-8607 alignleft lazyload\" data-src=\"https:\/\/www.techrules.com\/wp-content\/uploads\/2021\/11\/ponencia.png\" alt=\"\" width=\"512\" height=\"340\" data-srcset=\"https:\/\/www.techrules.com\/wp-content\/uploads\/2021\/11\/ponencia.png 512w, https:\/\/www.techrules.com\/wp-content\/uploads\/2021\/11\/ponencia-300x199.png 300w\" data-sizes=\"(max-width: 512px) 100vw, 512px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/340;\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En el mundo de los <\/span><a href=\"https:\/\/www.techrules.com\/es\/robo-advisor\/\"><span style=\"font-weight: 400;\">Robo Advisors<\/span><\/a><span style=\"font-weight: 400;\"> y software de gesti\u00f3n de patrimonios es importante combinar el talento humano con herramientas digitales que permiten empatizar con el usuario, y gracias a estos procesos se consigue abaratar costes y mejorar la eficiencia operativa.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>Rubio<\/b><span style=\"font-weight: 400;\"> ha remarcado que \u201cel an\u00e1lisis de datos es clave para poder entender qu\u00e9 canal es el m\u00e1s adecuado para cada cliente y as\u00ed, adaptar las comunicaciones, optimizar la experiencia y aportar valor\u201d. As\u00ed las soluciones de TechRules se focalizan en aportar valor a cada cliente all\u00e1 donde lo necesite, incluso en distintos segmentos,\u00a0 creando un canal de comunicaci\u00f3n y user experience \u00fanicos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bego\u00f1a Rubio, Global Business Development &amp; Marketing Director de TechRules, ha participado como experta ponente en el encuentro digital Canales interconectados, agilidad y flexibilidad, claves para ofrecer una experiencia de cliente fluida y personalizada\u201d organizado por Dir&amp;Ge. &nbsp; Una ponencia muy relevante en estos momentos de constante cambio en los que la transformaci\u00f3n digital es [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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