{"id":8182,"date":"2021-05-18T18:11:05","date_gmt":"2021-05-18T18:11:05","guid":{"rendered":"https:\/\/www.techrules.com\/?p=8182"},"modified":"2021-06-03T11:35:13","modified_gmt":"2021-06-03T11:35:13","slug":"techrules-lanza-en-tower-un-nuevo-modulo-de-generacion-de-campanas-totalmente-integrado","status":"publish","type":"post","link":"https:\/\/www.techrules.com\/es\/techrules-lanza-en-tower-un-nuevo-modulo-de-generacion-de-campanas-totalmente-integrado\/","title":{"rendered":"TechRules lanza en Tower un nuevo m\u00f3dulo de generaci\u00f3n de campa\u00f1as totalmente integrado"},"content":{"rendered":"<h1><b>Un crecimiento eficiente de negocio para entidades financieras<\/b><\/h1>\n<h2><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.techrules.com\/es\/tower\">Tower<\/a> , plataforma digital l\u00edder de gesti\u00f3n de patrimonio para asesores y entidades financieras, ha desarrollado un nuevo m\u00f3dulo para la generaci\u00f3n de campa\u00f1as y crecimiento de negocio para entidades financieras,\u00a0 a trav\u00e9s del que los asesores podr\u00e1n llegar de forma sencilla y personalizada a muchos m\u00e1s clientes.<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Este nuevo m\u00f3dulo tiene dos funcionalidades innovadoras: puede ser utilizado por un directivo de la entidad\u00a0 para crear campa\u00f1as de captaci\u00f3n de clientes para varios asesores, o redes de asesores, o por un asesor individual que desee\u00a0 generar sus propias campa\u00f1as para sus clientes.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-8191 alignleft lazyload\" data-src=\"https:\/\/www.techrules.com\/wp-content\/uploads\/2021\/06\/polvos-holi-colores-lead-gen-300x300.jpg\" alt=\"\" width=\"419\" height=\"420\" data-srcset=\"https:\/\/www.techrules.com\/wp-content\/uploads\/2021\/06\/polvos-holi-colores-lead-gen-300x300.jpg 300w, https:\/\/www.techrules.com\/wp-content\/uploads\/2021\/06\/polvos-holi-colores-lead-gen-150x150.jpg 150w, https:\/\/www.techrules.com\/wp-content\/uploads\/2021\/06\/polvos-holi-colores-lead-gen-768x768.jpg 768w, https:\/\/www.techrules.com\/wp-content\/uploads\/2021\/06\/polvos-holi-colores-lead-gen.jpg 1024w\" data-sizes=\"(max-width: 419px) 100vw, 419px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 419px; --smush-placeholder-aspect-ratio: 419\/420;\" \/>El objetivo es crecer de manera sencilla y eficaz obteniendo nuevos\u00a0 clientes y afianzando a los existentes, todo ello con un seguimiento detallado. <\/span><span style=\"font-weight: 400;\">En la generaci\u00f3n de propuestas se <\/span><span style=\"font-weight: 400;\">puede<\/span><b> enviar la propuesta directamente a su cliente, siendo esta una caracter\u00edstica \u00fanica<\/b> <b>de este sistema de generaci\u00f3n de campa\u00f1as de Tower.<\/b> <b>\u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Gracias al uso de la<\/span><b> inteligencia artificial de este potente software de gesti\u00f3n de patrimonio, <\/b><span style=\"font-weight: 400;\">\u00e9l<\/span> <span style=\"font-weight: 400;\">m\u00f3dulo adem\u00e1s\u00a0 es capaz de generar prospectos y nuevos leads. El algoritmo <\/span><span style=\"font-weight: 400;\">trabaja sobre los perfiles que ha creado el asesor, generando perfiles similares que tienen en cuenta factores como la edad, el perfil y el patrimonio de cada cliente.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Experiencia y seguimiento de clientes\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Esta nueva opci\u00f3n integrada dentro de Tower mejora esta soluci\u00f3n 360 haci\u00e9ndola todav\u00eda m\u00e1s competitiva. Con el mismo hist\u00f3rico el CRM de Tower, se ha incluido un sistema de seguimiento de cada cliente. De este modo se consiguen desarrollar<\/span><span style=\"font-weight: 400;\"> propuestas y conversaciones con el cliente cada vez m\u00e1s personalizadas <\/span><span style=\"font-weight: 400;\">para una comunicaci\u00f3n \u00fanica.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Selecci\u00f3n de clientes en la campa\u00f1a con AI<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Al crear una campa\u00f1a el asesor puede seleccionar y a\u00f1adir clientes a trav\u00e9s de una<\/span><b> selecci\u00f3n autom\u00e1tica de clientes seg\u00fan algoritmos de \u00abclusterizaci\u00f3n\u00bb<\/b><span style=\"font-weight: 400;\"> utilizando <\/span><b>inteligencia artificial o selecciones manuales seg\u00fan criterios espec\u00edficos.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Productivo y rentable<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Gracias a la versatilidad y sencillez del nuevo m\u00f3dulo de campa\u00f1as de Tower un asesor ser\u00e1 capaz de obtener un control total sobre los objetivos a alcanzar en cada campa\u00f1a, siendo estos\u00a0 ratios de carteras y clientes\u00a0 muy superiores a la cifra inicial.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8185 lazyload\" data-src=\"https:\/\/www.techrules.com\/wp-content\/uploads\/2021\/06\/lideres-300x92.jpg\" alt=\"\" width=\"722\" height=\"221\" data-srcset=\"https:\/\/www.techrules.com\/wp-content\/uploads\/2021\/06\/lideres-300x92.jpg 300w, https:\/\/www.techrules.com\/wp-content\/uploads\/2021\/06\/lideres-1024x314.jpg 1024w, https:\/\/www.techrules.com\/wp-content\/uploads\/2021\/06\/lideres-768x235.jpg 768w, https:\/\/www.techrules.com\/wp-content\/uploads\/2021\/06\/lideres-1536x471.jpg 1536w, https:\/\/www.techrules.com\/wp-content\/uploads\/2021\/06\/lideres-2048x628.jpg 2048w\" data-sizes=\"(max-width: 722px) 100vw, 722px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 722px; --smush-placeholder-aspect-ratio: 722\/221;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un crecimiento eficiente de negocio para entidades financieras Tower , plataforma digital l\u00edder de gesti\u00f3n de patrimonio para asesores y entidades financieras, ha desarrollado un nuevo m\u00f3dulo para la generaci\u00f3n de campa\u00f1as y crecimiento de negocio para entidades financieras,\u00a0 a trav\u00e9s del que los asesores podr\u00e1n llegar de forma sencilla y personalizada a muchos m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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