TechRules launches in Tower a new business generation module totally integrated

Tower, leading wealth management platform for advisors and financial entities, has developed a new module for campaign generation and business development, a new feature that allows advisers to reach many more clients in an easier and personalized way.


This new module has two principal functionalities: it can be used by an entity manager to create customer acquisition campaigns for several advisors or by an individual advisor who wants to create its own campaigns for his clients.

In the manual proposal generation, the advisor can send a pdf with the proposal directly to his client, being this feature something unique in this system of campaign generation inside Tower. 


Thanks to the use of Artificial Intelligence this wealth management software is able to generate prospects and new leads. The algorithm works with the profiles that the advisor has created, generating similar profiles that take into consideration factors like age, profile and heritage of each client.



Customer experience and follow-up


This new option integrated inside Tower makes this solution even more competitive. With the same Tower´s CRM historic, it has been included a customer follow up system. In this way the advisor is able to develop customizable proposals and to have a unique communication with his clients.



Customer campaign selection 


When a campaign is created the adviser can select and add clients with an automatic selection of clients based on clustering algorithms using Artificial Intelligence or making a manual selection of clients using specific criteria.


Powerful and efficient


Thanks to the versatility and easiness of this new Tower campaign module, an advisor is able to have complete control above all the goals and objectives to reach on each campaign, being this results superior to the initial numbers.


TechRules has been selected to be in the WealthTech100 list for 2021

This annual list features 100 international companies that are transforming the global investment market and banking industries


Fintech Global is the specialist research firm that searches the market for the best wealthtech companies that have the most innovative solutions on investment software that have been taking into consideration the digital transformation challenges and opportunities faced by private banks, financial institutions and asset managers.


TechRules has been featured after the experts have recognized its more than 20 years of experience and especially TechRules´ best wealth management platform, Tower, a portfolio management software that helps investors to take advantage of new technologies and artificial intelligence for making the best investment decisions. 


This is the third year that Fintech Global researches the industry looking for the best investment tools and wealth management platforms and this year has been more difficult than ever. More than 1000 businesses have been analyzed and studied by a panel of industry experts to select the best 100 companies in the market. 


The finalists have been selected and awarded a place on the list thanks to their efforts and teamwork during this difficult period. Teams that have been studying the problems in the industry and have developed  investment software improvements that solve a significant issue for the market. This investment tool, like TechRules robo advisor, offers a full robo wealth management solution for the investment industry with a development and quality data that has made us stand out between the rest of competitors in the market.


TechRule´s Managing Director, Jaime Bolívar, says that “it is also important to have a state of the art portfolio management software, and a risk analysis system that can make the difference in terms of taking the best investment decisions, something clearly important in this Covid era in which investors can not take unnecessary risks.”


FinTech Global director Richard Sachar says that “established banks and investment firms need to be aware of the latest innovations to remain competitive in the current market, which is heavily focused on digital distribution and increased use of customer data, and even more so post Covid-19. The WealthTech100 list helps senior management filter through all the vendors in the market by highlighting the leading companies in sectors such as client acquisition, financial planning, portfolio management and digital brokerage.”

Would you like to know more about TechRules?

Being a leading company in financial solutions and having been on the scene for more than 20 years in Europe and Latin America in a highly competitive market are some of the characteristics that define TechRules. But behind our robust APIs and advanced technological solutions there is a team and a company made up of people with first and last names.


The arrival of Covid-19 has meant that precisely this team has been more than ever making an effort to digitize all the productive processes of our clients and financial entities in order to make them able to keep working with the pandemia. A digitalizations that has arrived to stay and  that we already had implemented thanks to being a company with an international presence in which we have not reduced our agreements and new clients, but continue to grow. An opportunity to more than demonstrate what we are capable of and what we have accomplished, making our clients achieve a more human and close relationship with their users through new communication technologies in a period of high economic uncertainty worldwide. 


 But this is something that we did not get from one day to another. From TechRules´ insides we have been always working to get excellents results for our clientes, offering them a sustained ROI,  and also taking care of generating a nice work environment in which every member of the team feels like an indispensable piece of the company´s engine, that encourages employees to keep growing. This is what gives us an unique personality, in which sustainability has been one of our keys to success. 


And it is not surprising that many of us have been with the company for more than a decade, involved in a robust and stable team that, above all, knows how to work hand in hand to achieve whatever objective we set for ourselves. Seniority and specialization is one of our main characteristics. We also have been enforcing our relationship with customers during all these years giving them the possibility to migrate their solutions whenever they have needed it. Robust APIs, R&D, development, data quality, infrastructure or S&M departments are one of the  reasons we have been in the scene for this long. 


The sustainability that defines us makes us want to leave a positive footprint in the communities and regions in which we carry out our activity. That is why we like to involve our team in the social projects in which we participate, such as our collaboration against cancer or “Saving to learn”, a cooperation program in Latin America in which saving tools are delivered to vulnerable communities so that they can learn to manage their wealth and be self-sufficiency.


Jaime Bolívar: Being The Best You Can Be – Despite Adversity

Best digital solutions. “Our goal is to keep working on sustainable ROI for our customers and lead generation, so that they can enrich the relationship with their clients with customer centric solutions, engaging and reinforcing the relationship between them”. TechRules for The Weatlh Mosaic.


There have been many new challenges this past year. For some companies, the main goal has been just to stay in business. But not for us. For us our goal has been to exceed our business objectives and to continue to do so into 2021.


At TechRules we have prioritized keeping our team together and maintaining a sharp focus on innovation to stay ahead of the curve. We have been improving our solutions and services, and were adept at meeting new challenges and issues head on even before the events of 2020. This meant our technology was already robust and reliable, thus providing a safe haven for our customers throughout the difficulties imposed by the pandemic.



Going forward our main goal is to keep working on sustainable ROI for our customers, so that they can enrich the relationship with their clients with customer centric solutions. Our clients need to communicate and stay in touch with their clients in a meaningful way, each and every day.


Lead generation has become something essential for financial entities to succeed and has been another area of focus. We have been digitizing all our processes to provide robust and innovative solutions for banks and end customers. We had been working towards this before the pandemic hit and were therefore already in a strong position. One element we have added to is customization features so as to be able to better react to client need.



We’ve found a collaborative approach with our clients has served both sides well in being able to meet needs and add extra features. Another key facet of our offering in 2021 is of course to keep working to ensure that customer data has the highest level of protection and compliance with the internationally recognized standard of excellence for information security.


Digitalization has, of course, been key to meeting all of the goals that we set in 2020. It will continue to be a key element as we move through 2021.Indeed, last year was the year that almost everything had to be quickly transferred to a remote environment.


While some big, traditional companies have failed to deliver their services on these digital conditions, we have been agile and innovative enough to keep ourselves at the top of the league to serve the full range of companies; from traditional advisors and investors, to a younger audience that is very familiar with a digital environment and indeed now has high expectations as regards being able to access products and services digitally.


Private banking clients are a particular feature of the market too with a clientele that is now looking to provide its customers with a high quality, high tech digital offering so that they can more easily manage their money and investments for the future.


Our ethos and our ability to listen, study and search what customers need has been of great benefit in trying times. We have created a complete and accessible platform. This is a powerful software solution to manage a large number of complex customer portfolios with a large volume of historical data and analytics to meet the most demanding regulatory requirements.


This kind of solution provides a complete life cycle for financial advice with sophisticated digital tools to allow for a full picture of a client’s situation and more easily align them with their investment strategy. This is obviously always very important but now more than ever, due to providers wanting to actively engage and reinforce the relationship between their own professionals and their customers – the end investor. In this remote era, these tools have to be as reliable and easy to use as possible. Digital communications are the way forward to grow customer loyalty and engagement for the long term.


The more engaged the customer is and the deeper the relationship, the more profitable it is. Technology enhances this. Our technology offers a state-of- the-art design that has taken into consideration every single detail; the user interface is intuitive and simple as well as being efficient. Our team is also constantly working on new APIs to offer a full API solution. We also offer high levels of customization and integration across different modules, including Robo Advisor platforms. These are just some of the features that have underscored TechRules as a key player, despite wider market adversities.



We are also in the midst of adapting our company to the new ESG regulation. The importance of taking sustainable investment decisions and the demand to do so have brought this capability into sharp focus for 2021. At TechRules, we have strategic alliances with international partners and so have been able to integrate an ESG database into our solutions using TechRules ́ data warehouse. We can now offer more than 450 metrics from 9,000 companies, giving coverage of 70% of the world’s market capitalization.


We are already working to adapt the various components of our solutions to ESG criteria imposed by new regulations. Going one step forward we are looking at product governance (new ESG fields), onboarding processes (investment preferences and customer risk questionnaire), model portfolio and strategy design (ESG risk management), investment proposals (suitability control and ESG metrics), clients ́ reports (ESG transparency), search engines and product sheets (introducing new ESG fields) and investment tools (completing them with ESG data).


Current portfolio versus target portfolio and benchmarks
Afected modules in Tower standards
– Product governance
– Onboarding process
– Definition of strategies and model portfolios
– Investment proposals with ESG metrics
– Customer and regulator reports
– Searches introducing new ESG fields
– Investment tools (T-Report)



TechRules and ESG: simplifying a complex issue

Integrating the new regulation into state of the art solutions for financial institutions

ESG is the new regulation that stands for Environmental, Social and Governance and at TechRules we are already working on adapting our company to this new law that measures the commitments to ecological sustainability, our community and our corporate governance. This is why ESG parameters are now integrated in our solutions, following the MiFID II standards.

Our complete wealth management solution, Tower, has already integrated this option so in the asset form you can now see the ESG score and also in the portfolio report and the investment proposal. It is expected that new legislative proposals will be approved during 2020, so they will be effective during 2021 and 2022.


Tower will show the sustainability score based on the three factors: environmental, social and governance.  The ESG controversy score measures the company’s exposure to environmental, social and governance controversies and negative impacts reflected in the global media.


View the aggregated impact of investments



The punctuation goes from 0 to 100, meaning that a company that has a score of 50 is considered average relative inside a group of similar businesses. A score of 70 means that the company is doing better than most businesses inside its group and totally the opposite would be a score of 30.


This new regulation comes from the necessity to bring these topics again on top of the main issues companies should be dealing right now. With ESG, businesses get a score based on environmental, social and governance factors, to see how they are performing taking into account all these factors. In a society in which the importance of good practices is enormously increasing, it is very valuable that software providers adapt their platforms to meet the new regulation.


Leading the demand of green investing with transparency for both wealth managers and investors 


Advisers and wealth managers are using these non-financial factors in their daily work, so they can have a more complete view and decide based on other possible risks and growth opportunities. With this regulation, companies are being analysed and their social labour, the way they manage talent or the relationship between employees become issues as important as paying taxes. 


Following MiFID II standards, this integration of ESG parameters with our solutions means that institutional investors and asset managers need to integrate and control all ESG factors in their risk management processes. Transparency is another important issue: companies need to deliver complete and detailed information in all their reports. 


Accompanying Financial Institutions in the review of their investment process, incorporating the new ESG approach and building their offer of Model Portfolios with an ESG bias. 


Through our Model Portfolio Service (MPS), we help our clients to find the best tailored solutions that allow incorporating the impacts of ESG in each of the phases of their investment and portfolio construction process: analysis and selection of ESG asset classes, analysis and choice of representative ESG benchmarks for each asset class, analysis and validation of risk budgets, exposure and ESG score by investor profile, construction of new product ranking models incorporating ESG criteria, backtesting of ESG portfolios and cross checking with traditional non-ESG portfolios, generation of new reports of ESG portfolios, including the new ESG approach.


You can download more information here!

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Jaime Bolívar´s interview: how to keep in business during Covid-19

Our managing director, Jaime Bolívar, has been interviewed and in this ocasion we can see him in a more personal conversation in where he talks about his start in the industry, the challenges and dificult choices he had to take and how the company is coping with this World Wide pandemic.


The online magazine that has had this particular interest on interviewing Jaime has been  an Italian based  media company, This magazine researches different markets looking for new companies but also business with a great baggage like TechRules, to serve as an inspiration for others.


First of all, how are you and your family doing in these COVID-19 times? 

Jaime Bolívar: We are very lucky to have the company in the situation we had before the pandemic. Everyone was able to work from home and stay safe. This was my case, as well. 


Tell us about you, your career, how you founded TechRules.

I am an engineer, and I started this company with my brothers more than 20 years ago. We started creating algorithms that are the bases of what is TechRules today. We are very proud of the company we founded. 


How does TechRules innovate? 

We are constantly checking the industry, what are our customers needing, the new tendencies, new products, and advances, and we discuss it within the team to be the most competitive company in the market and be able to put in place whatever any financial entity would need in the wealth management area.


This video shows another interview in which Jaime talks deeply about the origins, development and what products and services provide TechRules today.

How the coronavirus pandemic affects your business, and how are you coping?

At the beginning, it was a bit hard because we had to move all the employees from the office to teleworking, but we were ready, so the transition was better than expected. The IT department performed incredibly well, and within a few days, we had everyone connected from their homes. We managed to keep the same level of productivity (or even more) we had before the pandemic. No incidents with our customers’ platforms in place either, so better than expected in general.


Did you have to make difficult choices, and what are the lessons learned?

Our goal is to maintain all the TechRules family complete and together for the upcoming years, serving our customers with the best service possible in place, as we always did. In this sense, we have a senior team that is focused already in 2021 to keep going ahead of the market and settle all strategies. 


How do you deal with stress and anxiety?

I do a lot of sport. There is nothing better than a nice run in the park with my dog when I feel stressed. Stress is something that I don’t suffer quite a lot. I love my job, and after so many years, you face problems with more perspective. 


Who are your competitors? And how do you plan to stay in the game?

We have a lot of competitors in the market, and they are growing every day. In TechRules, we will continue doing what we do, which basically is working together as a team, generating great solutions for our customers, and partnering with key institutions and people to work with and learn from. Good delivery is our main goal. 

Innovation is also something we have always invested in. It is our main guarantee of success.


Your final thoughts?

This year definitely has changed the way we live and work but staying on top of the wave is the key to moving forward and keep growing. We learned and supported employees and customers to do their best, and this is our key. Let’s keep focusing on our vision!