TechRules and user experience: the importance of technology and data analysis

Begoña Rubio, Global Business Development & Marketing Director of TechRules, has participated as an expert speaker in the digital meeting “Interconnected channels, agility and flexibility, keys to offering a fluid and personalized customer experience ” organized by Dir & Ge.

 

A very relevant presentation in these times of constant change in which digital transformation is key to understanding and anticipating customer needs. The combination of the human factor with the new technologies in the new hybrid models is decisive when it comes to getting to know the client, knowing where they are in the customer journey, and what we must do to make their experience increasingly unique and enriching.

 


In the world of Robo Advisors and wealth management software, it is important to combine human talent with digital tools that increase empathy with the user, and thanks to these processes it is possible to lower costs and improve operational efficiency. TechRules solutions focus on providing value to each client wherever they need it, even in different segments, creating a unique communication channel and user experience.

Rubio has remarked that “data analysis is key to understanding which channel is the most appropriate for each client and that we must adapt our communications, optimizing the experience and adding value”.

TechRules and Mediafin: “Rallye Boursier” is coming back, the gamification solution to boost the financial market

TechRules together with Mediafin, the main Financial media in Benelux, are launching the 4th edition of ‘Rallye Boursier’, the interactive game that seeks to support and train all kinds of independent investors.

 

The Belgian Financial daily L’Echo and De Tijd collaborate in this fourth edition of the game in which both expert and novice investors will have the opportunity to improve their investment knowledge of the Stock and Fund market and will have the chance to win prizes of up to 10,000 euros.

 

The game has taken into account even the smallest detail and simulates a digital investment environment just like any broker could have in real life. Developed through a structure of financial APIs, it has been possible to improve user interaction and social reachability by integrating it with social networks and turning the game into a much more competitive environment. Players have the opportunity to create teams with family, friends or co-workers, allowing them to measure their performance. An environment in which they can share ideas, opinions and even compete with each other to improve their experience in the financial market.

 

 

For 10 weeks, players will be able to trade with a virtual capital of 50,000 euros and invest in the Amsterdam, Brussels, Paris and New York stock exchanges as well as in a diversified selection of Mutual Funds in Belgium. The opportunity to invest in a virtual environment as if they were in the real market but without taking any risk.

 

 

With this new application, TechRules, a leader in the creation of Robo Advisors and wealth management software, seeks to generate a training environment for future investors that will improve their experience in the world of the stock market and will be able to extrapolate their knowledge to the real world.

TechRules crowned Best Wealth Management Software Solution at the CAPITAL FINANCE AWARDS 2021

We are glad to announce that once more, TechRules has been recognized for its great wealth management software solutions, this time by Capital Finance International, a media that works for the better understand of the forces and companies influencing and reshaping the global economy 

 

In TechRules we have been working as a financial software provider for more than two decades and our labour in investment banking through the years has been recognized with this award. We have been delivering wealth-tech solutions across Europe and Latinamerica, always having the focus on our clients, who can choose from 200 API options to customise digital platforms and streamline user experiences.

 

The judging panel has been studying all aspects of TechRules ADN, as well as our expertise and multilingual geographical coverage to create impressive tech offerings that come from a team that works and thinks together. They have seen our flexibility in approaching client projects to develop and integrate holistic solutions

 

Another aspect judges have taken in consideration is that everything is accomplished in- house, including the hosting and upgrade of new releases. Over the past year, TechRules has expanded cloud-based capabilities, particularly in the field of communications, reporting and compliance. We are able to assist businesses with the onboarding of clients, and bring automation to bear on digital banking and wealth management.

 

We constantly work on expanding our tech capabilities harnessing AI to unlock efficient methodologies and strengthen the marketplace, using  Blockchain to help banks to transform operations and the way of investment. 

 

CFI has also recognized that clients entrust mission-critical projects to us because we “demonstrate the competence and innovation to always get the job done”. 

TechRules and Sinqia: the perfect complete solution for the Brazilian wealth management market

TechRules and  Sinqia S.A., provider of technology for the financial market, announce that they have signed a partnership contract to offer combined back and front solutions for the wealth management of financial entities and covering all the lifecycle of financial advice.

 

Sinqia´s Product Manager, Marcelo Duarte, says that getting into the Brazilian market is not easy and that this union is “a perfect marriage” since the solutions offered by both companies complement each other and did not have “any solution focused in the wealth management segment in Brazil with a scope like TechRules has”. 

 

With this partnership, Sinqia now offers solutions through state of the art APIs, for the private wealth service, including the management of big fortunes, reinforcing its plan to expand the segments in which it operates, complementing the solutions for Asset Managers, Private Banking, Family Offices and Advisors. For TechRules this partnership completes its innovative portfolio management with an exceptional backoffice, which gives the client a perfect solution for the entire investment and wealth management process. 

 

TechRules is present in more than 19 countries and our solutions have more than 2 million final users. In our more than 20 years offering modular, scalable and apified solutions based on artificial intelligence, we have become a fintech worldwide benchmark in wealth management.  And we keep searching for strategic partnerships that make us grow, expand and continue innovating to offer the best service to our clients. 

 

Sinqia, a Brazil based company is one of the fastest growing businesses in the country. With more than 25 years of experience it is one of the biggest fintechs in the world, with more than 1.300 employees and more than 110.000 shareholders. An innovative profile makes Sinqia a benchmark for pioneering technology companies investing in the stock market and for TechRules it is a key opportunity to grow: “this union will also set the course of the future in the Wealth Management segment, as has happened on other occasions internationally”. 

 

This international partnership between TechRules and Sinqia has been mentioned in several media, highlighting the growth that the Latinamerican group is going to achieve thanks to TechRules wealth management software and investment tools. 

Integration of Tower with Tableau´s interactive dashboards

In TechRules we have been working more than two decades on providing our customers the best information integrated with our state of the art wealth management software.

 

This is why we have chosen interactive Tabelau´s dashboards to integrate them with our Tower data, so we can introduce in a more effective and understandable way all business data and its evolution. 

 

We use data to tell stories 

 

Thanks to this new integration we are able to generate powerful reports and dashboards that help the data understanding  so users can make better investment decisions.

 

You can use Tableau integrated with Tower:

 

– To combine different data sources to offer highly valuable analytics to the business.

– To create high-impact visualizations of common data analyses to help you see and understand your data.

– To apply predictive analytics to improve business decision making (for example, predicting and confirming assumptions of the financial impact of our clients).

– To quickly identify which are the strengths and weaknesses of your business.

 

Thanks to the technologies used in this Tableau-Tower symbiosis we are now able to:

 

-Extract data  from Tower using secure APIs.

-Enable efficient loading of large volumes of information with Tableau´s hyper technology 

 

The user of Tower´s always win when we  integrate it with specialized solutions that provide different views of the business.

 

 

 

 

This model can support more data and can consolidate extracts previously created  separately as a single extract. This has the main goal of creating  and refreshing extracts faster and gaining  experience giving a better performance when interacting with views that use extract data sources.

 

These panels allow you to monitor activities such as the followings: 

 

MANAGER’S ACTIVITY:

 

– AUMs by Manager.

– CONTRIBUTIONS / WITHDRAWALS operations according to region.

– Commissions and expenses generated by client and manager.

 

PORTFOLIO MONITORING:

 

– AUM distribution according to advisor, category, country, risk profile, investment service (Advised, Discretionary, RTO), ISIN.

– Variation of AUM managed according to the portfolio by year.

– Net volume subscribed in any fund in a Region.

 

 

 

 

Blockchain: the financial market revolution

The main consequence of the huge impact of new technologies on the financial sector has been the desintermediation. Today we are  welcoming crypto assets, a new way of investment that comes together with the blockchain. 

 

T-Advisor, a digital portfolio management software for independent advisors has become a community with access to the best tools to manage financial investments. Financial assets that, as well as the whole financial system, are being affected by disruptive technology.  

 

The blockchain is revolutionizing conventionalism in the negotiation of any transactional asset. We are witnessing the transformation of the existing assets,  the incorporation of real assets in the financial markets and possibly the disappearance of other assets that soon will have no sense in the sector. 

 

T-Advisor is making huge advances on improving its added value by adding this kind of assets, with the purpose of creating portfolios and generating reports that already have these digital assets.

 

The cryptocurrencies are an example, maybe the earliest one known, that is shaking the traditional financial market. As everything new and unknown and in this case, non regulated, these cryptocurrencies have the same amount of defamers and fans that find this new way of investment as a great opportunity. 

 

But there are several barriers that cryptocurrencies still have to overcome to become a well known and accepted asset: become legal in the eyes of governments and regulators, provide price stability by generating advantages for both merchants and consumers and  allow a global reach in the payment market

 

One thing is for sure, cryptoassets are going to be a revolution for all investment platforms. We are in front of a revolution in the stock markets because now the client is going  to be able to buy a port of a building or a piece of art. Blockchain is going to achieve something as big as what the Internet achieved years ago, because it is going to be a decentralized information system. 

 

And the users of our solution already know about this: “cryptocurrencies have been in the market for a while and  clients are the ones demanding more information about them and the blockchain. “They are going to be something very important inside our solutions and for the whole market” says the managing director of TechRules, Raúl Lacaci. 

 

Cryptoassets use this blockchain technology, something that increasingly is going to affect more industries. Investment digital platforms are already using it, because it is a single registry, agreed and distributed in several nodes of a network. This allows secure and transparent commercial transactions through wealth management softwares and Robo Advisors. 

 

For all this, blockchain is going to be essential to guarantee clients´ security and confidence when buying assets and managing their wealth. From now on, financial institutions and service providers will be the ones in charge of guaranteeing strict regulations without illegal actions like money laundering in this type of transactions, so banks and advisors can securely manage their wealth.

 

At TechRules we are always searching for new innovative ways to adapt our wealth management solutions to the latest technologies and this is why we create our own initiatives that allow us to experience first person the real impact of disruption. Some time ago we developed a project in which we worked with a notary that was in charge of certifying the authenticity of each asset. Communication with the client is key, with a transparent process that makes the user more and more confident with this new way of investment. 

TechRules: working to be a “best practices” company

At TechRules we have been always looking for the wellbeing of our employees and trying to have a great work environment. But we also like to make a positive impact inside and outside the workplace and this is why we collaborate with some ONGs that just try to improve the quality of living of many communities around the world.

 

We collaborate with I&C (Investment and Cooperation), a fundraising that imparts financial courses in Latin America, but also with Ayuda en Acción (Help in Action), an ONG that develops humanitarian projects around the world since 1981. This organization centers its projects on activities that directly benefit women and children, but whenever an action like this is implemented, all the community sees an improvement. With the pandemic, these communities have been very damaged and now more than ever we should push that kind of actions. 

 

From all the projects this ONG has, we have decided to contribute on five, four in Latin America and one in Africa. The families living in the rural zone of the project in Mozambique confront very hard living conditions, in a country where the Human Development Index is so low that they have been classified in the list of the less developed countries. In this community several activities are taking place, like the alphabetization and the fight against child labour and undernourishment. In this case, TechRules has made a group adoption, which has permitted us to be in contact with a nice group of girls and boys.  

 

*From left to right, standing up: Jaime, Assane, Anatercia, Constansia y Eunice.

Sitting down: Crisanto, Costa, Rosalina y Teresa.

In Latin America we have intervened in projects in Ecuador and Bolivia in which we have made one individual sponsorship on each country, Maryi and Evelín. In Ecuador the intervention helps 34 communities in which there is a health emergency arising from the contamination of rivers and the lack of drinking water, which generates high malaria levels that contribute to the desnutrition of the youngest population. In Bolivia the main problem is the low literacy rate where only 15% of primary and secondary school students achieve a satisfactory school performance.

 

In Central America the projects we contribute to are located in El Salvador and Mexico and in this case we have the honour to sponsor Manuela and Eden. The families living in the intervened zone of El Salvador are facing a terrible situation, with high levels of poverty and exclusion that prevent them from developing new opportunities to improve their quality of living. In the Mexican area, the activities have been focused on the training and educational reinforcement, also in promoting local development through trade and the improvement of the entire production chain. 

 

 

TechRules launches in Tower a new business generation module totally integrated

Tower, leading wealth management platform for advisors and financial entities, has developed a new module for campaign generation and business development, a new feature that allows advisers to reach many more clients in an easier and personalized way.

 

This new module has two principal functionalities: it can be used by an entity manager to create customer acquisition campaigns for several advisors or by an individual advisor who wants to create its own campaigns for his clients.

In the manual proposal generation, the advisor can send a pdf with the proposal directly to his client, being this feature something unique in this system of campaign generation inside Tower. 

 

Thanks to the use of Artificial Intelligence this wealth management software is able to generate prospects and new leads. The algorithm works with the profiles that the advisor has created, generating similar profiles that take into consideration factors like age, profile and heritage of each client.

 

 

Customer experience and follow-up

 

This new option integrated inside Tower makes this solution even more competitive. With the same Tower´s CRM historic, it has been included a customer follow up system. In this way the advisor is able to develop customizable proposals and to have a unique communication with his clients.

 

 

Customer campaign selection 

 

When a campaign is created the adviser can select and add clients with an automatic selection of clients based on clustering algorithms using Artificial Intelligence or making a manual selection of clients using specific criteria.

 

Powerful and efficient

 

Thanks to the versatility and easiness of this new Tower campaign module, an advisor is able to have complete control above all the goals and objectives to reach on each campaign, being this results superior to the initial numbers.